MATI Hosted the 2nd Edition of MATI Insight: A Strategy Masterclass by Mark Pollard

The Maldives Association of Tourism Industry (MATI) hosted the 2nd Edition of MATI Insight, featuring a Strategy Masterclass titled “Sweathead Masterclass: Strategy is Your Words” by Mark Pollard. Over 75 participants joined the session, which was held on the 17th of November 2024, at Crossroads Maldives Event Hall.

During this intensive workshop, participants sharpened their strategic and planning skills through practical application. At its core was the Four Points Framework developed by Mr. Pollard, which provides a structured approach to strategy development. Participants learned to identify key insights, transform them into actionable strategies, and communicate them with precision and impact. They explored why precise language is crucial for brand success and mastered the art of developing powerful creative briefs. The hands-on nature of the class came through in over 10 interactive exercises, with participants ultimately applying the Four Points Framework to develop their own brand strategy.

About Mark Pollard: At Mighty Jungle, Mark has helped leaders, marketers, and agencies get out of their heads and into the wild through a combination of training, strategy, and writing. His clients have included The Economist, Electronic Arts, Facebook, Twitter, Wall Street Journal, Mozilla, Havas, and TBWA/Media Arts Lab, among others. Previously, he led strategy teams at McCann, Leo Burnett, and Big Spaceship, judged the Jay Chiat Awards and the Webbys, and served on the Australian Account Planning Group (APG) committee.

About MATI Insight

MATI Insight is a series of knowledge-sharing events aimed at disseminating expertise, best practices, and insights pertinent to various aspects of the Tourism Industry. The thematic scope of the series is set to encompass Revenue, Sales and Marketing, Branding, Environmental Conservation and Protection, Human Capital Development, Technology  and Innovation, and more. The inaugural edition of MATI Insight was held on the 14 th of May 2024 at H. Meerumaa, Male’. The event (with a thematic focus area on Revenue, Sales and Branding) commenced with a networking session, followed by a series of presentations delivered by Trip.com Group, STR, Lighthouse (formerly OTA Insight), Lottiefiles. This was followed by a Q&A session and discussions among attendees.

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